The bulk of my career experience has been within small to midsize companies that are either SaaS or service-based products. Typically that means the processes I have developed apply best in the following scenarios:
- Focus on growing a core set of 3-10 product pages
- Scaling relevant content production to 80+/month
- Creating a solid technical foundation for a website
- Link building and digital PR
- Market segmentation and messaging
- Conversion rate best practices and A/B testing
For the following, there are better sources of information
- eCommerce site optimization
- Extensive technical testing and optimization
- Managing 100,000+ pages
- Google algorithm updates and industry news
